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The Insider’s Guide to Running a Six-Figure Membership Site from Home
Note from Marsha Stopa: There was a ripple in the blogging world last week when we learned that John Yeoman had passed. John ran several acclaimed fiction writing programs at his membership site...
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Brands Beat Generics
When markets are new they are unproven, thus they often have limited investment targeting them. That in turn means it can be easy to win in new markets just by virtue of existing. It wouldn’t be hard...
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Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing...
“If you write an email like a human being would write an email, you’re going to get a better response.” So says Nathaniel Ward, Associate Director, Online Membership Programs, The Heritage Foundation....
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Making Marketing Analytics as Simple as 1, 2, 3
Even 10-foot-high data charts are useless if you don’t do something with the data. Image via Shutterstock. Every smart marketer on the planet gets just how important data is in marketing. But answer...
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Does PPC Management Software Make Sense for Your Company?
A well-managed PPC account can be a great source of revenue for your business. However, it can also be a time-consuming source of revenue. If you’ve found that tracking conversions, managing bids and...
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Stephen King’s 20 Tips for Becoming a Frighteningly Good Writer
Have you ever wished you could peer inside the mind of one of the greatest writers in the world and find out exactly what makes them tick? Well… here’s your chance. Stephen King has published 57...
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A 2-Week Publishing Hiatus to Make Our Blog Better (We Need Your Help!)
I’ve got to fess up about something… Sometimes, on a particularly bad week, I get an unsettling feeling at work. A feeling that I’m on a hamster wheel. Clock in, attend meetings, write, edit, format,...
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Selling the Click vs. Selling the Product: Which Strategy is More Effective...
Imagine for a moment that you need to write a PPC search ad for an event your company is running. It’s an event so you’re on a tight timeline. In fact, you have a week to run the ads. At the end of the...
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How I Learned to Start Loving Social Media’s Darkside
I’m baaaaaaack. Organic Listings What a fun past couple years it has been in the digital marketing landscape; we’ve seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic...
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The Ultimate Content Machine: How We Used Google Docs to Develop 307,000...
Know what’s tougher than creating great content? Creating it at scale. But that’s exactly what’s needed if you’re serious about building a popular blog. And almost every successful blogger reaches a...
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Data Analysis 101: How a nonprofit used data to secure a critical business...
We all have decisions we’re trying to drive. It may be getting budget approval from your manager. Or, selling a client on a campaign. It could be getting venture capital funding, or signing up the...
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Trapped by Anonymity in the Freedom Economy? A 6-Part Guide to Freelancer...
Let me clear something up before we get started. This isn’t another “6-figures in sixty days” blog post promising a “winning formula” to “make money while you sleep.” I know the online world is filled...
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How to Get Paid to Write for Magazines – The Ultimate Guide
But you’re just a little old blogger, right? Why would popular magazines like Forbes, WebMD, and Redbook be interested in you? You might be surprised. Thousands of magazines appear on the newsstands...
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Producer’s Pick: 5 Call to Action Podcast Episodes to Put in Your Queue
Our five fav episodes of the Call to Action podcast — so you don’t have to sort through ’em all. Image via Shutterstock. Hey everyone! I’m Stephanie Saretsky, Unbounce’s Multimedia Producer. I’m also...
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The Best Conversion Rate optimizers do NOT make changes to webpages…
Editor’s Note: For anyone new to this blog, Adam Lapp has been MarketingExperiments’ head of optimization for around three years. He’s been optimizing web paths for much longer, though – somewhere in...
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7 Eye-Catching Email Subject Lines to Catapult Your Open Rates
“OMG, that email subject line totally reached out and grabbed me!” Image source. Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing...
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Have You Registered for CRO Day 2016?
Remember when you were a teenager and you wanted to get your [insert body part here] pierced because, “literally everyone is doing it”? And your mom was all, “Oh come on, [insert your first name...
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A Practical, No-Nonsense Guide to Earning Passive Income Online
It sounds so enticing, right? Tinker around on the side, creating a few websites, and before you know it, you’re earning hundreds or even thousands of dollars per month, giving you the freedom to quit...
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The 7 Principles of Conversion-Centered Design [Free 56-Page Ebook]
I’d like to meet the person who goes into IKEA to pick up a new fridge and walks out with only the fridge. If you’re like me, you inevitably wind up with a car full of junk products, an ice cream in...
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[Infographic] How to Create an Effective Testing and Optimization Plan
Editor’s Note: This is the third step in last week’s post by Adam Lapp. Here’s Adam… Paul Cheney Managing Editor MarketingExperiments If you’re entrenched in Conversion Rate Optimization, A/B testing,...
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