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27 Hard-Won Lessons about Writing from New York Times Bestselling Authors
Writing tips are like beer nuts. They’re addictive. No matter how many you have, you always want more. But do you ever get the feeling that the writing “experts” who are dispensing the tips barely...
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Ask Yourself These 5 Questions Before Launching That Overlay
Be the Peter Parker of overlays. Image via Shutterstock. You’ve heard it before: “With great power comes great responsibility. And while Uncle Ben wasn’t explicitly referring to overlays when he said...
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How to Write Faster: 10 Crafty Ways to Hit 1,000 Words Per Hour
Yesssss! The schedule gods have given you a break, and you have a rare hour to actually sit down and write. You could produce an entire blog post! An article! Maybe even a short book chapter! Your...
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Conversion Optimization: How to reduce friction and anxiety in a checkout...
Share Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? For...
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Increase Conversions by Improving the Clarity of Your Value Proposition
Your Unique Value Proposition should be clear, like a jellyfish in calm tropical water. Image via Unsplash. I’ve noticed a recent trend, where browser interaction influences search behaviour. It goes...
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New gTLDs are Like Used Cars
There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator. Here is the short version… Imagine registering a domain...
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Wow Your Clients, Grow Your Agency – Register for Digital Agency Day 2017
If you could get in a room with digital marketing experts from Google, AdRoll and LinkedIn, what would you ask them? Better yet, what if you could rub shoulders with them without having to leave your...
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27 Hard-Won Lessons about Writing from New York Times Bestselling Authors
Writing tips are like beer nuts. They’re addictive. No matter how many you have, you always want more. But do you ever get the feeling that the writing “experts” who are dispensing the tips barely...
View ArticleClik here to view.
Ask Yourself These 5 Questions Before Launching That Overlay
Be the Peter Parker of overlays. Image via Shutterstock. You’ve heard it before: “With great power comes great responsibility. And while Uncle Ben wasn’t explicitly referring to overlays when he said...
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Landing Page Optimization: Customer service can be a treasure trove of ideas...
Share If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re...
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What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the...
Oh my! That is quite a confession! Image via Shutterstock. I have a confession to make. It’s a hard one, so breathe deep with me and please be kind. I am not *hard swallow* a conversion optimizer....
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7 Ways You Can Repurpose Your Old Blog Posts to Get More Traffic
Note from Glen: I’m delighted to introduce Smart Blogger’s new Associate Editor, Robert van Tongeren. Robert’s been behind the scenes for a couple of years now, most recently as the lead instructor...
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DMOZ Shut Down
Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop...
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8 Overlay Examples to Inspire More Clicks, Sales & Signups [FREE LOOKBOOK]
Need some inspiration for your overlay design? No problem. Image source. Oh, sorry, you didn’t mean an inspirational quote? Let me try that again. Inspire more clicks, sales & signups with your...
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UX or Design — Where should marketers invest?
Share There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful...
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Lessons Learned From 2,345,864 Exit Overlay Visitors
Back in 2015, Unbounce launched its first ever exit overlay on this very blog. Did it send our signup rate skyrocketing 4,000%? Nope. Did it turn our blog into a conversion factory for new leads? Not...
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The Two Customer Conclusions Every Product Launch Should Foster
Share In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept...
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How to Write a Blog Post – The Ultimate Guide
Blogging is a battle. A war to get your ideas the attention they deserve. Your enemy? The dizzying array of online distractions that devour your readers. This battle is not for the faint of heart....
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The Unbounce Conversion Benchmark Report – Average Conversion Rates by...
The Unbounce Conversion Benchmark Report is filled with industry-specific data, graphs and actionable takeaways. What is a good conversion rate for my landing page? If you knew the answer to this...
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Live from MarketingSherpa Summit 2017: When is a click more important than a...
Share How long do you have to know someone before helping them move? I don’t know about you, but I wouldn’t invest that kind of time without having an existing relationship with a person. As I listened...
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