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How to Get 100,000 People to See Your Blog Post
What would more traffic to your blog post mean to you? Image source. What would 100,000 views on a blog post mean to you? Depending on the goals of your blog, it could mean thousands of new...
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Note to Self, On Time Management
Dear Joanna, This year, you gained 8 pounds. You skipped the gym more than you went. You sat at your desk (or a desk in a hotel) almost every single day of the year. At least 360 days of it. And when...
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How Big Brands Use Urgency to Drive Conversions During the Holidays
Hurry! Holiday shopping is upon us, which means big conversion opportunities await. Image via Shutterstock. What’s worse than not being able to find the perfect Christmas gift for someone you love?...
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Why Traffic Shaping is So Dang Fantastic for Conversion Rates
Do you remember the Windows game Pipe Dream? In it, the player creates a continuous “goo” path using randomly assigned pieces of pipe. Fail to build a path in time and the goo oozes everywhere… Game...
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Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing...
Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for...
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10 Questions to Ask Yourself When Your Conversion Rates Are Below Average
Don’t wait until it’s too late. Check and maintain your conversion rates often, just like you would your car. Image via Shutterstock. A major faux pas I often see with conversion rates is that...
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PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC]
This marketing infographic is part of KlientBoost’s 25-part Marketing Advent Calendar. Sign up here to receive a new gifographic once a day in your inbox. As a kid who was fascinated with the magic...
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Affiliate Marketing: The Most Complete Guide Ever
Let’s talk about that holy grail of bloggers everywhere — Making money while you sleep. This is how you imagine it’ll work… You’ll launch a blog, get some readers, and sell them stuff. People will...
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Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide
Eggnog and rum, chestnuts and open fires, turkey and cranberry, email marketing and landing pages: there are some things that are better together. Did I lose you at email marketing and landing pages?...
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The Importance of Building Trust: What 2,400 consumers say about trust in the...
Websites are more than digital images and copy. Websites are relationships with people. And if we seek to influence behavior, we need to understand and respect that relationship. All sales begin with...
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3 Scientific Reasons Why Overlays Are So Freaking Effective
Fact: Overlays increase conversion rates. Why? Because science. But before we dig into the science, let’s take a look at why overlays are a marketer’s best friend. Image via Giphy. A second (and often...
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How We Use Google Venture’s 5-Day Sprint to Ship Marketing Campaigns Faster
Image source. As marketers, we all love releasing new campaigns and collateral regularly (launch days are the best days, amiright?). But despite best efforts, projects can take much longer than...
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Advice from three digital marketing experts on building your budget
“Management is doing things right; leadership is doing the right things,” according to Peter Drucker. Flint McGlaughlin, CEO, MECLABS Institute (parent company of MarketingExperiments), quoted this...
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Influencer Outreach: 5 Pro Tips for Stunning Success
One share from an influencer can massively impact your traffic. Image via Shutterstock. Here’s a bombshell: All that well-written, well-optimized content you’ve been developing probably won’t give you...
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Happy High-Converting Howl-idays from Unbounce [VIDEO]
Working at Unbounce has its perks. But the best perk by far is working with some of the most talented, friendly people dogs. There’s Darwin, Gonzo, Winnie, Tribble, Stella, Luna, Billy, Kiki, Carter,...
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Optimizing Software Landing Pages: How to minimize anxiety and maximize...
Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that have spyware, adware and malware hidden inside them. Making that decision to download...
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Get a Jump-Start on 2017 with These Free Webinars
If you’re like me, your inbox is a mix of professional emails sprinkled with a dash of webinars and a touch of ebooks. Sometimes, I’ll open one of these hyper-actionable and insightful emails, but no...
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Don’t Ever Launch an Overlay Without This Checklist [FREE DOWNLOAD]
Did you know I’m psychic? It’s true. Your favourite color is orange. You once lived on Chestnut Lane. You’ve googled “email best practices” at some point in your marketing career. Okay, so one out of...
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Strategies You Need To Try in 2017, According to 13 Digital Marketing Experts
Image via Shutterstock. Has anyone in the history of the world ever kept a New Year’s resolution? I know I haven’t. But that doesn’t stop me from making them year after year and convincing myself that...
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The Top 5 Most Shared MarketingExperiments Content from 2016
Yes, yes. 2016 was a bad year. We get it. But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the...
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