Clik here to view.
Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible
Learning from others’ mistakes could mean more sales for you. Image via Shutterstock. The cardinal sin of ecommerce landing pages — for physical and SaaS products alike — is mixing lead generation and...
View ArticleClik here to view.
Google & Facebook Squeezing Out Partners
Sections Just Make Great Content… Search Engine Engineering Fear Ignore The Eye Candy, It’s Poisoned Below The Fold = Out Of Mind Coercion Which Failed Embrace, Extend, Extinguish Dumb Pipes, Dumb...
View ArticleClik here to view.
Find Your Niche: Specializing vs. Generalizing and How I Found My Special...
Remember at the beginning of “Pretty Woman,” when Julia Roberts lists her services on Craigslist for house cleaning, personal assistance and the occasional night of escorting? And then, later in the...
View ArticleClik here to view.
Page Layout Research: What the Where’s Waldo books can teach us about...
What can Where’s Waldo, the lovable children’s book series of the ‘90s, teach us about designing better page layouts? A lot, it turns out. In UX, we use different page layouts to help organize...
View ArticleClik here to view.
Branding Your Way Out of the Bush League: How to attract clients who’ll never...
I NEVER KNEW that branding my copywriting business would (pardon the melodrama here) → alter my life, forever. I never knew that living my brand would impact … the people I attract (and repel) the...
View ArticleClik here to view.
Introducing Unbounce Convertables: Get More Conversions from Every Page on...
Today we’re launching Unbounce Convertables to help you capture more conversions on any website, blog or online store. Using targeted overlays, you can drive revenue, capture leads and direct users to...
View ArticleClik here to view.
How and where I find copywriting clients I love (featuring 15+ repeatable ideas)
It’s fair to say that freelance writers struggle with sustainability. Data echoes this sentiment. According to Venngage, the average freelance writer makes less than $0.25 per word – which means they...
View ArticleClik here to view.
Ecommerce Optimization in 8 Minutes: How to increase the performance of your...
A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value...
View ArticleClik here to view.
What Clients Say vs What Clients Mean
We interrupt this happy-go-kumbaya-filled Freelance Copywriter Month to bring you a quick hit of reality. Clients. Don’t y’just love clients? Except when you don’t. Like, not even a little. Like, you...
View ArticleClik here to view.
15 Ways Marketers Use Overlays to Get More Conversions
Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss about marketing metrics… and you’re not even halfway to your targets. Maybe you...
View ArticleClik here to view.
Quote Higher Rates: If You Close More Than 50% of Your Leads, You’re Not...
In your quest to quote higher rates, you’ve likely come across The Diva List. That list makes for an inspiring post. And it’s become pretty popular among freelance copywriters – especially those that...
View ArticleClik here to view.
How to Predictably Fill Your Funnel Using Account-Based Marketing
Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach. Image via Shutterstock. Just put the finishing touches on a new...
View ArticleClik here to view.
7 Black Friday and Cyber Monday Landing Page Examples [with critiques]
Psst: This post was published previously on the Unbounce Blog. With Black Friday and Cyber Monday around the corner, we’ve updated it with helpful tips and critiques that will inspire your upcoming...
View ArticleClik here to view.
12 Proven Ways to Convert With Overlays [FREE EBOOK]
90-97% of visitors to your website won’t convert. I know… a little piece of my soul dies every time I think about it, too. [Queue Morgan Freeman narrator voice] But not all hope is lost. Marketers...
View ArticleClik here to view.
5 Things to Do If You Want to Fail at Online Business
Strange feeling, isn’t it? Both exciting and terrifying at the same time. But that’s what it’s like, starting an online business. On the one hand, you know you were meant to do more with your life...
View ArticleClik here to view.
Survey Says? 735 Copywriters Share How Much Money They Earn
… and the results may surprise you. But before we get to the results, a little context is needed. On October 30, 2014, we launched the Copy Hackers Copywriting Survey (using our fave survey product,...
View ArticleClik here to view.
How to Set Up Your Home Office So You Can Be a More Productive Freelance...
I hate to break it to you: If you’re a freelancer, the world is against you. Well, maybe not the whole world. But your partner, your family, email, Netflix, Facebook, the dog (or cat), the neighbors,...
View ArticleClik here to view.
Disappearing Clicks
When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting...
View ArticleClik here to view.
The #1 Reason You Get Writer’s Block (and How to Fix It for Good)
‘That’s it – I can’t do this anymore!’ I was six months into my copywriting career, and I was ready to give up. Here’s the crazy thing: I was making good money at one of the largest email marketing...
View ArticleClik here to view.
How Unbounce Used Overlays to Get 3,000+ Leads [Case Studies]
You’re a marketer, and a dang good one at that. You follow best practices. You always send campaign traffic to a dedicated landing page. You make data-driven decisions. You do post-mortems on all your...
View Article